{"id":9357,"date":"2019-10-21T03:06:34","date_gmt":"2019-10-21T03:06:34","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/?p=9357"},"modified":"2021-08-01T15:38:24","modified_gmt":"2021-08-01T15:38:24","slug":"how-long-should-an-explainer-video-be","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/how-long-should-an-explainer-video-be\/","title":{"rendered":"How long should an explainer video be?"},"content":{"rendered":"

How long should an animated explainer<\/a> video be? If you do a quick search, you will find all sorts of answers to this question. The best answer is as long enough to deliver your point.<\/span><\/p>\n

The most optimal length for an explainer video is 1 to 2 minutes long. When it reaches more than 2 minutes in duration, the average views drops from 77 % to 57%.<\/strong><\/p><\/blockquote>\n

In this post, we find out the optimal length of an animated explainer video and why the time duration or length is important in making an effective explainer video.<\/span><\/p>\n

Things to Remember Before Creating Your Animated Explainer Video<\/strong><\/h2>\n

Before we find out how the optimal length of an animated explainer video<\/a>, here are the things that you need to know in creating one.<\/span><\/p>\n

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    1. Do not rely on your video<\/b>. Although your explainer video is your way to reaching your target goals, you should not rely on that alone. Keep your focus to 2-3 points, use it as a way to get started or introduce your brand and have another team to do the rest of the sales and advertising. Do not bombard your viewers or audience with tons of information that aren\u2019t necessary. Give them just enough to get their attention. If you need to cover more topics, you can always create another video for that specific goal.<\/span><\/li>\n
    2. The shorter, the better. Not only it can help you save money and time during production, but also there is a higher chance that your viewers will watch more of it. Research says that as video length increases, there\u2019s a significant drop in the percentage of the watched video. On average, a viewer is watching 42 seconds of a 60 seconds video, and 78 seconds of a 120 second video. That is why it is important to cover the essentials and be as brief as possible.<\/span><\/b><\/li>\n
    3. Get to the point.<\/strong> Introduce your business or company as soon as possible. Use the first 5 to 10 seconds of the video to deliver your pitch. Let\u2019s say, if you create a 2 minute video, it is likely that the viewers will just skip some content and check out the ones that gets their attention. That is why it is important to let them know about your intentions in the first place. That way, if ever they skip some parts of the video, they\u2019d still understand what the video is all about. It\u2019s the message that matters in the explainer video<\/a> like your pitch and call to action (CTA).<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Not sure where or how to start your animated explainer video<\/a>? Schedule a consultation with us today to see how we can help you!<\/a><\/span><\/p>\n

      What is video length or duration?<\/b><\/h2>\n

      Like any marketing video, every type of an animated explainer video<\/a> always has a specific length. That depends on the pitch and call to action. It normally lasts around 2 minutes or less than 60 seconds. Again, shorter is better.<\/span><\/p>\n

      An effective animated explainer video<\/a>, usually between 60-90 seconds in length, with a clear call to action at the end, is one of the most measurably effective tools when launching a company or product.\u00a0\u00a0<\/span><\/p>\n

      What is the best length for social media videos?<\/b><\/h2>\n

      Your videos should be no more than 1 minute or 60 seconds in length, as that is the maximum limit that all social platforms limit. Hubspot suggested that 30 seconds might be an ideal time frame. Instagram videos that get high engagement and reach typically averaged about 26 seconds in length.<\/span><\/p>\n

      What about demo videos?<\/b><\/h2>\n

      Whether the customers will find your product interesting or not, no one will stick around to watch a 10 minutes video. Not all users will have that kind of patience or pay that much attention and stay to watch the entire video. The ideal length for a demo video is around 2 minutes or less.<\/span><\/p>\n

      How long should a whiteboard video be?<\/b><\/h2>\n

      For simple products or services, the perfect whiteboard video length is 60 seconds. For more complicated products or services, you can extend it up to 90 seconds.<\/span><\/p>\n

      Why is a short video better than a long video?<\/b><\/h2>\n

      It is important to pay attention\u00a0 to the duration of the explainer video. This applies to all types of marketing videos<\/a>.<\/span><\/p>\n

      Check out these statistics about the relationship between video length and engagement.<\/span><\/p>\n