{"id":7148,"date":"2019-02-20T14:41:05","date_gmt":"2019-02-20T14:41:05","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/?p=7148"},"modified":"2021-08-01T15:38:24","modified_gmt":"2021-08-01T15:38:24","slug":"business-explanatory-video","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/business-explanatory-video\/","title":{"rendered":"How an Explanatory Video Can Help Your Business"},"content":{"rendered":"

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Explanatory Videos are the secret sauce to your marketing success<\/b><\/span><\/h2>\n

You\u2019ve probably already heard of an explanatory video, and you\u2019ve probably seen at least one! They have become very popular in recent years. But do you know what the explainer video is?<\/span><\/p>\n

An explanatory video is a short animated movie that explains the business idea simply and concisely, using attractive graphics. This is great for any business because it expresses everything you need to know to the audience in less than 90 seconds.<\/span><\/p>\n

This means that an explanatory video tells you what your business offers, how your business can help your customers solve their problems with your products, and why this product (or service!) Is the best alternative.<\/span><\/p>\n

Wait.\u00a0\u00a0<\/span>Don\u2019t\u00a0\u00a0<\/span>you believe that a 90-second video can do all of this? Let me show you an example!<\/span><\/p>\n

Can you see it? Explainer videos<\/a> offer the right sales step every time. They are informational as well as educational. There are many graphics video styles, but they still have the same formal characteristics:<\/span><\/p>\n

The explanatory videos\u00a0<\/span>are short<\/b><\/span><\/h3>\n

As we said earlier in the second paragraph, this is a type of video that will broadcast a clear message in less than 90 seconds. And this is the rule: a good video explainer should not last more than 90 seconds!<\/span><\/p>\n

Explainer Video<\/p>\n

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Explanatory videos\u00a0<\/span>are simple<\/b><\/span><\/h3>\n

An excellent animated marketing<\/a> explainer video transmits a simple message after the classical structure of the story: the beginning, the middle and the end, which answers these essential questions: \u201cwhat\u201d, \u201chow\u201d and \u201cwhy\u201d about your businesses.\u00a0<\/span><\/p>\n

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They are intended for a specific audience<\/b><\/span><\/h3>\n

The explanatory video is not designed for anyone; it has been specially designed to meet the needs and expectations of your target audience. These videos focus on your target audience and their issues. Also, they are intended to create a deep link between your target audience and your brand.<\/span><\/p>\n

Target Market<\/p>\n

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The explanatory video uses animated characters<\/b><\/span><\/h3>\n

With animated marketing videos<\/a>, you can create characters that resemble your target audience. Also, the animation helps to communicate your message in a fun and relevant way, adding in the video a touch of fun and personality.<\/span><\/p>\n

They stick to the identity of the brand<\/b><\/span><\/h3>\n

Videos with animated explanations always relate to your brand using a variety of elements: the colours of your brand, for example, that generate instant brand recognition.<\/span><\/p>\n

If the video meets these basic features, this is a good explainer video. And if you are careful, you will see many of them.\u00a0\u00a0<\/span>Many brands like the explainer videos, and for a good reason;\u00a0\u00a0<\/span>they have become a staple in the world of marketing today.<\/span><\/p>\n

But why? What are the main benefits of having an explanatory video for your brand? Let\u2019s see \u2026<\/span><\/p>\n

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