{"id":11762,"date":"2021-07-21T08:51:42","date_gmt":"2021-07-21T08:51:42","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/?p=11762"},"modified":"2021-08-01T15:38:23","modified_gmt":"2021-08-01T15:38:23","slug":"animation-marketing-for-business","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/animation-marketing-for-business\/","title":{"rendered":"Why Businesses Should Use Animation for Marketing"},"content":{"rendered":"

Video has taken the marketing world by storm. In recent years, it has become one of the most popular and effective approaches to marketing, supplanting traditional methods as the dominant option. However, this rapid rise to stardom presents a double-edged sword, especially for businesses just getting started. Though undoubtedly effective, the popularity of video marketing<\/a> means that you will be one of many businesses using the same approach. This begs the question – how can you use this effective marketing tool while still appearing unique and eye-catching?<\/span><\/p>\n

Enter animation. One of the most malleable types of video content<\/a>, animation is a surefire solution to creating fresh content while still reaping the benefits provided by video marketing. Animation can fulfil any role you might need, with its popularity showing no signs of slowing down, making it a standout addition to your marketing toolbelt.<\/span><\/p>\n

What is animation marketing?<\/span><\/h2>\n

Animation marketing is essentially a sub-genre of video marketing, consisting of several different types of animated content. Like video marketing<\/a>, it aims to convey ideas and concepts to an audience, along with increasing traffic and sales for businesses. Animation marketing primarily focuses on, you guessed it, animation but can be significantly impacted by the additions of music and voice. As a concept, animation marketing is tried, tested, and effective, with its uses ranging from product advertisements to teaser trailers. Though not strictly marketing-related, animation has shown significant success in entertainment, with many a YouTube channel<\/a> specialising in animation garnering a large following.<\/span><\/p>\n

Types of animation<\/span><\/h2>\n

As animation marketing spans a number of different approaches, it can be a challenge to settle on which to use. Some types can fit brands better than others, so it\u2019s worth doing some research to see which kinds match your business best. Let\u2019s discuss a few animation types.<\/span><\/p>\n

schedule a call banner<\/a>Animated explainer videos<\/span><\/h2>\n

Animated explainer videos are a type of motion graphic, blending animation with text. As the name suggests, they are a great way of explaining something to your audience, such as what you do and why they should buy your product or service.<\/span><\/p>\n

Animated explainer videos don\u2019t fill a specific niche. They can be used pretty much anywhere, with time being the only restriction. As they aim to convey information, short and sweet is the best bet. A well-structured, visually appealing, concise video is perfect, with around a minute being the ideal length.<\/span><\/p>\n

2D animations<\/span><\/h3>\n

Though a very simple type of video, 2D animations offer plenty of options. From character animations to infographics, you can use 2D animations to engage with your audience, creating a story and injecting a bit of emotion into your video instead of flatly marketing to them.<\/span><\/p>\n

With 2D animations, you will be pretty limited compared to other options, so be sure to consider alternatives if you are aiming for something more intricate.<\/span><\/p>\n

Brand animations<\/span><\/h3>\n

Brand animations focus on showing your audience what your business does. They are often the first thing a prospective customer would see. It’s important to make them eye-catching and engaging. Similar to animation explainer videos<\/a>, it\u2019s a good idea to keep brand animations brief. A punchy, minute-long video that hits all the essential points of your businesses is much better than one that drags, as it can help with audience retention (assuming the video is on your site) and conversion.<\/span><\/p>\n