{"id":11568,"date":"2021-06-15T10:52:24","date_gmt":"2021-06-15T10:52:24","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/?p=11568"},"modified":"2021-08-01T15:38:23","modified_gmt":"2021-08-01T15:38:23","slug":"5-best-animated-commercial-videos","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/5-best-animated-commercial-videos\/","title":{"rendered":"5 Of The Best Animated Commercial Videos"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">What you&#8217;ll learn in this article:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Why animation works so well for advertising and teaching<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Characteristics of effective animated ads<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to get the best results for your projects<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Commercial videos<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Each year, we&#8217;re busier, and our attention spans are shorter. Today you have to grip people through the eyes and ears \u2013 in just a few seconds. The next step is to keep them engaged\u00a0<\/span><em><span data-preserver-spaces=\"true\">long enough<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0to walk through your entire process, even when they&#8217;re bombarded with distractions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What&#8217;s the best way t0 reach audiences and explain ideas? Tell good stories using animated commercial advertising.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s similar to my job in writing this article: To keep readers on-page long enough to learn valuable information, first I need to\u00a0<\/span><strong><em><span data-preserver-spaces=\"true\">grab<\/span><\/em><\/strong><span data-preserver-spaces=\"true\">\u00a0your attention.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Next, you expect to get loads of valuable information, plus some entertainment, right?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this article, we&#8217;ll take a hard look into precisely what makes animated videos successful and how to ensure similar results for your own projects.<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MZz4wCy_Ar0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span data-preserver-spaces=\"true\">Animation is just one ingredient in the recipe for success<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Audiences are easily distracted, and advertising budgets are limited. But animated\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/animationexplainers.com\/animated-sales-videos\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">explainers<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0can help maximize your ROI.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They&#8217;re great tools for teaching complex ideas and selling things. In a child-like way, a good video can hold attention and call us into action. Even when we&#8217;re drowning in a sea of advertising clutter.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Animation lets people escape from ordinary life for a few minutes and enjoy an adventure. But cartoon characters alone aren&#8217;t enough.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How can you tell the difference between good and bad productions? Most importantly, how can you make sure your animated ads are super effective?<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Good artwork, great storytelling, and a strong CTA<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Most people recognize a good clip when they see it, but they can&#8217;t explain\u00a0<\/span><em><span data-preserver-spaces=\"true\">why\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">it&#8217;s good or how it can help their organization. This article will give clear examples that show\u00a0<\/span><em><span data-preserver-spaces=\"true\">how<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0the winners work their magic, based on insights from my 30+ years with leading agencies.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We&#8217;ll take a close look at the exact combination of qualities to look for:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Good digital artwork.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Great storytelling with plot twists.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A strong call-to-action (CTA).<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">That way, you&#8217;ll recognize the differences between ho-hum and stellar results when you&#8217;re planning your project.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Why it works so well<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Before diving into the 5 best animated videos in 2021, I&#8217;ll answer the fundamental question of\u00a0<\/span><em><span data-preserver-spaces=\"true\">why<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0animated commercials work so well. There are several reasons.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">First, we all know that\u00a0<\/span><em><span data-preserver-spaces=\"true\">a spoonful of sugar makes bitter medicine easier to swallow<\/span><\/em><span data-preserver-spaces=\"true\">. Funny characters make complex topics (including sales pitches) easier to tolerate.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When we watch a creative clip, people know that it aims to sell something or convince them to take some action. But they don&#8217;t care as long as it&#8217;s entertaining and informative.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We enjoy the entertainment enough to sit through the message that comes with it. And, when it comes to discussing controversial topics, animation videos seem less threatening \u2013 Goofy characters with a serious message can disarm viewers of any age.<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QEDJT8Fmtdc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><em><span data-preserver-spaces=\"true\">Better memory retention<\/span><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">Most importantly, a good\u00a0<\/span><span data-preserver-spaces=\"true\">animator<\/span><span data-preserver-spaces=\"true\">\u00a0can create visuals that instantly explain complex technologies in ways that &#8220;live&#8221; presentations can&#8217;t match. If one picture is worth a thousand words, then the animated explainer is worth a million.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Scientific research shows that people only remember about 60% of the information they receive via written content and about 70% of what they learn through visual content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Yet, when audio and visual content are combined with on-screen text and graphics, we remember over\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.scienceabc.com\/humans\/what-do-we-remember-better-what-we-see-or-what-we-hear.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">80%<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0of what we receive. Add an entertaining storyline, and retention jumps to 90% or more.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That&#8217;s why everybody is using commercial videos.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">The winning touch<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">I&#8217;ve worked on several hundred successful ad campaigns. No matter how unique the creative approach is, they all shared some common characteristics \u2013 Expert animation, an engaging storyline, and a compelling call to action.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Good artwork is combined with a brief story to help the viewer escape reality for a few minutes. If a story entertains them enough, they&#8217;ll reward us by heeding the call to action and clicking on our links.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In the 5 standout examples below, I&#8217;ll show you what to look for in a winning production.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\"><a href=\"https:\/\/animationexplainers.com\/contact-us\/\"><img decoding=\"async\" class=\"aligncenter wp-image-10506 size-full\" src=\"http:\/\/brandbutter.io\/beta\/animationexplainers\/wp-content\/uploads\/2021\/08\/image10-2.jpg\" alt='schedule a call banner' width=\"1334\" height=\"417\" \/><\/a>Show the audience something they can&#8217;t &#8220;un-see&#8221;<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Competition for eyeballs is fierce, and face-time is limited. We need to cut through the advertising clutter and become memorable to an audience. Grab their attention in a way that stuns and paralyzes them long enough to sit through the message.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The trick is not to go\u00a0<\/span><em><span data-preserver-spaces=\"true\">too<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0far in shocking your audience \u2013 We&#8217;ve all seen creative advertisements that\u00a0<\/span><em><span data-preserver-spaces=\"true\">could<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0have been viral winners but instead were offensive losers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">From what I&#8217;ve seen, all successful clips have the common characteristic of burning at least\u00a0<\/span><strong><span data-preserver-spaces=\"true\">one<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0unique, iconic image into the brain&#8230;. There&#8217;s always a stand-out animated character that you can&#8217;t forget or some kind of digital artistry on-screen that you&#8217;ll remember long into the future.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Most commercial videos aren&#8217;t memorable; they&#8217;re forgettable. Do you remember the last time you watched an instructional explainer video to learn something?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Most of us remember the topic of the last clip we watched, but not its details. On the other hand, a truly good clip gives us at least\u00a0<\/span><strong><em><span data-preserver-spaces=\"true\">one<\/span><\/em><\/strong><span data-preserver-spaces=\"true\">\u00a0unforgettable image or scene that we can&#8217;t &#8220;un-see&#8221; later.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re like me, that&#8217;s the clip \u2013 once I finally stop laughing \u2013 where I pound on the Share button until my finger bleeds.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As I&#8217;ll show you in these 5 stunning examples, every successful commercial clip finds the right balance between artistic entertainment and commercial messaging. These great animated commercial videos were created by talented artists who connect with audiences and deliver strong messages \u2013 but without shocking anyone.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">1. Grub Hub \u2013 The Delivery Dance<\/span><\/h2>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/G-T3qKl6y-c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span data-preserver-spaces=\"true\">This GrubHub promo has all the elements for success that I outlined above \u2013 A weird character with a storyline that&#8217;s easy to follow, ending in a compelling call to action.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With his &#8220;bed head&#8221; and enormous potbelly fueled by (perhaps too many) GrubHub deliveries, this wacky character is actually a hero representing the typical customer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But like I said earlier, funny characters and good products aren&#8217;t enough to stand out from the clutter of ordinary advertising.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s what grips viewers: Our obese hero begins a spontaneous victory celebration when his food order arrives&#8230;. It&#8217;s the GrubHub Delivery Dance.<\/span><\/p>\n<h4><em><span data-preserver-spaces=\"true\">I wish I could dance like that.<\/span><\/em><\/h4>\n<p><span data-preserver-spaces=\"true\">The effect is weirdly compelling. It would be impossible without the magic of animation.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And, successful clips like this always end with a plot twist. Here&#8217;s the surprise ending: As our hero finishes the dance, his equally chubby son likewise falls into the same groove.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s priceless. The first time I watched this scene, I laughed so hard that I cried.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Dance is impossible to forget. It explains how this clip got 15 million views within its first few months on YouTube.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What can we learn from this commercial video? People never change.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Everyone knows that we&#8217;re trying to sell something, but they don&#8217;t care as long as they&#8217;re entertained for a few minutes.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">2. Heinz Baked Beans Ad<\/span><\/h2>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dulk2rBSKkQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-preserver-spaces=\"true\">How do you sell more beans? It&#8217;s a classic\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/animationexplainers.com\/educational-explainer-videos\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">marketing<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0challenge that we can all learn from.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Even though it was first produced in 2017, this Heinz baked beans ad is\u00a0<\/span><em><span data-preserver-spaces=\"true\">still<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0a great example of commercial video wizardry. If you want to learn how to recognize a winning production, check out this promo.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It shows us there are exciting &#8220;back-stories&#8221; in humble places, even inside a can of beans. It&#8217;s unforgettable, and it shows each of the identifying characteristics that I described earlier.<\/span><\/p>\n<h3><em><span data-preserver-spaces=\"true\">Will Geoff invent gas-free beans someday?<\/span><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">This clip&#8217;s storyline is funny and engaging. Our animated hero is Geoff. He&#8217;s the bean-loving director of innovation at Heinz Company.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Geoff finds his love interest in the pasta-faced chick who works in the Heinz Spaghetti Department next to his office. It&#8217;s a case of love at first bite.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Beans are sexy<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Innovating and testing for Heinz 57 varieties of new products in his lab, Geoff finally designs the ultimate gift for his new bride \u2013 The One for All, a new line of canned baked beans with various portion sizes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The rest of the video is filled with funny scenes showing the couple&#8217;s pasta-fattened kids growing up, enjoying the full range of Geoff&#8217;s innovations. It&#8217;s brilliant because it mentions the entire range of Heinz products while showcasing the new baked beans packaging \u2013 A child\/senior portion can size, a single adult portion, a double portion for a couple, and the family size.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The unforgettable moments in this clip show Geoff&#8217;s career in the Heinz research lab, alongside the stages of his life as he becomes a father several times, then finally settles into middle age. It has 400,000+ views on YouTube because it illustrates a heart-warming approach to selling a heart-burning product.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">3. Lyft \u2013 Life always gets better with ride-sharing<\/span><\/h2>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/v8nyGzOLsdw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-preserver-spaces=\"true\">The hero of this animated commercial video is a grandmotherly character faced with the hassle of owning and maintaining her car. The clip is so effective because of its storytelling.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It takes Grandma full circle from being a ride-share customer to being a Lyft driver herself. With tension-building music in the background, the story begins as Grandma stressfully navigates through crowded rush hour traffic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Then she suffers the classic &#8220;pain point&#8221; for city drivers: While she&#8217;s inside a beauty salon, her car is ticketed and towed with lightning speed.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Anybody who&#8217;s ever driven or parked their car in a big city can relate to Grandma. That&#8217;s why this video is soooooo powerful \u2013 We feel sorry for Grandma, and we wish there were a solution for single drivers, especially the oldsters&#8230;..<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">BANG <\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">That&#8217;s when we realize that we&#8217;re feeling sorry for ourselves as well as Grandma. We feel the hero&#8217;s pain. Myself, I don&#8217;t drive into the city because it&#8217;s too nerve-wracking.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Good storytelling is the reason for this ad&#8217;s success. As soon as we&#8217;re feeling sorry for Grandma (and ourselves), the magical solution appears on-screen &#8212; Lyft.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The storyline quickly walks us through Grandma&#8217;s flashbacks and old fears. It&#8217;s brilliant because it entertains us and harnesses the power of emotion to sell Lyft&#8217;s ride-sharing services.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The script follows a classic formula for success: We meet a hero; in this case, it&#8217;s Grandma. The hero is likable and hardworking but suffers from a problem. It&#8217;s the hassle of maintaining a car and driving in city traffic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Of course, the hero always suffers from the same pain points as the target audience. We can see ourselves on-screen playing the same role.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The story shows the hero&#8217;s frustrations and then introduces a solution for her problems. This type of classic storyline always ends by showing the now-satisfied hero enjoying the benefits of a given product or service. Finally, there&#8217;s an easy call to action.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This Lyft clip cleverly covers\u00a0<\/span><em><span data-preserver-spaces=\"true\">both<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0sides of their business model because the script is written to encourage the audience to ride with Lyft as well as drive for the company.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">4. The Calling &#8212; GoArmy (Emma, and other variations)<\/span><\/h2>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MIYGFSONKbk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-preserver-spaces=\"true\">The clip&#8217;s hero is Emma, a missile systems operator for the US Army. It&#8217;s a gripping story that starts by saying Emma was &#8220;raised in California by two moms&#8230;&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">She&#8217;s a college sorority girl who morphs into a missile-wielding Patriot. Who could stop watching after hearing a line like that?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The digital artistry is lifelike and credible. But like I mentioned earlier, well-drawn characters aren&#8217;t enough to stand out from the crowd of good clips.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What&#8217;s different is how this clip expertly highlights those problems faced by young people burdened with a sense of entitlement. The story exposes some raw nerves when Emma enters military service, but she finally overcomes the challenges and learns her own strengths.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The animator uses a simple yet effective style with clean lines and comic-book colors. In the end, our animated character morphs on-screen into the real-life soldier named Emma, on whom this true story is based.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s a powerful effect because every teenage video gamer likes to watch ordinary humans morph into animated warriors with superhuman powers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This clip got nearly 2.5 million YouTube views in its first month online. That&#8217;s pretty good for a production with multiple variants: Emma, plus Janeen (1.1 million views), Jennifer (1.3 million), and a host of others totaling many millions of views.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How can an Army recruiting advertisement be so compelling? The key is good storytelling that probes the pain points.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Unlike old-school ad campaigns, these winning GoArmy clips use\u00a0<\/span><em><span data-preserver-spaces=\"true\">real stories<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0about young adults who succeed against challenges. The audience feels the same pain points.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The best thing about this marketing approach is it speaks directly to the most desirable audience. Teenagers and young adults who are ambitious enough to join the Army as a career stepping stone \u2013 instead of considering military service as a last choice when other career options fail.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">5. Gatorade \u2013 Heart of a Lio<\/span><\/h2>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nPsz2ggTAkk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-preserver-spaces=\"true\">This Gatorade advertising clip is at the top of the marketing game and a great example of an animated commercial video. It highlights the career of soccer star Lionel (Lio) Messi using a combination of powerful storytelling and good animation.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The story follows the development of a young athlete as he grows into his professional career&#8230;.. Like those other top-selling ads described earlier, this Gatorade clip also uses flashbacks and dream sequences to illustrate the childhood challenges overcome by Messi.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As the clip runs through scenes showing the star&#8217;s career, it also uses a technique that you&#8217;ll see appear in every other good video. Unexpected twists in the plot and visuals that burn into your memory.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Have we even seen a male soccer team wearing women&#8217;s skirts? This ad features plenty of unforgettable moments like that.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Most importantly, it digs deep into the emotions. The script talks about Messi&#8217;s personal struggles before returning to Gatorade&#8217;s tagline: &#8220;When you have a dream to chase, nothing can stop you.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are also loads of animated wizardry to support the storyline. For example, as the successful star is seen leaving on a jetliner, the surrounding clouds create the form of outstretched hands. Subtle but impressive.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is a strong marketing promo with nearly 40 million YouTube views. Yet, this ad sells Gatorade without ever mentioning the product&#8217;s actual name, only a tagline and logo.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In summary, it&#8217;s a winner for the same reasons that I&#8217;ve illustrated with the other four examples above: There&#8217;s expert digital artwork to support an engaging story, with enough unusual twists that we don&#8217;t forget it.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Animated explainers<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re interested in using animation to grow a business, you have the right idea. It&#8217;s the most effective way to reach people. Now that you&#8217;ve learned what to look for in animated commercial videos, it&#8217;ll be easier to find an agency that can produce good results for your projects.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Do you have a question about commercial animation? We can help.<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/animationexplainers.com\/contact-us\/\"><img decoding=\"async\" class=\"aligncenter wp-image-10506 size-full\" src=\"http:\/\/brandbutter.io\/beta\/animationexplainers\/wp-content\/uploads\/2021\/08\/image10-2.jpg\" alt='schedule a call banner' width=\"1334\" height=\"417\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What you&#8217;ll learn in this article: Why animation works so well for advertising and teaching Characteristics of effective animated ads How to get the best results for your projects Commercial videos Each year, we&#8217;re busier, and our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[42],"class_list":["post-11568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animated-commercial-videos","tag-commercial-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v17.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Of The Best Animated Commercial Videos | Animation Explainer<\/title>\n<meta name=\"description\" content=\"In this article we take a closer look at 5 of the Best Animated Commercial Videos of the last few years. 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