{"id":10496,"date":"2020-09-07T10:49:06","date_gmt":"2020-09-07T10:49:06","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/?p=10496"},"modified":"2021-08-01T15:38:24","modified_gmt":"2021-08-01T15:38:24","slug":"hand-drawn-explainer-videos","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/hand-drawn-explainer-videos\/","title":{"rendered":"Top 10 Hand Drawn Explainer Videos in 2020"},"content":{"rendered":"

If you’re looking for the best way to market products and teach people about services, then business animation is the solution. In this article we’ll consider the reasons why explainer\u00a0videos<\/span><\/a>\u00a0are so effective. We’ll highlight winning\u00a0features<\/span>\u00a0of the top 10 hand drawn explainer videos in 2020, after first taking a close look at how they reach viewers and sell products.<\/span><\/p>\n

\"\"hand drawn<\/p>\n

In any crowded marketplace, getting attention is the key to getting sales<\/span><\/h2>\n

There\u2019s something powerful about watching a hand while it\u2019s drawing, writing, or doing anything else by itself, especially when it\u2019s close to the eye.<\/span><\/p>\n

In his 1948 litho \u201cDrawing Hands,\u201d the well-known graphic artist M.C.\u00a0Escher<\/span>\u00a0anticipated today\u2019s social media-fueled trend toward hand drawn explainer videos as a way to grip viewers\u2019 attention and deliver a clear message.<\/span><\/p>\n

Animated explainer videos are stronger\u00a0marketing<\/span>\u00a0vehicles than traditional live-action videos. That’s because the combination of audio plus video content boosts memory retention, and animated characters are more engaging than human actors.<\/span><\/p>\n

How does a hand drawn explainer video work?<\/span><\/h2>\n

Marketers rely on hand drawn videos to stir viewers’ emotions and keep them engaged long enough to explain complex topics.<\/span><\/p>\n

But what exactly is an\u00a0animated video<\/span>, and why are they so effective at converting prospects into buyers?<\/span><\/p>\n

The basics of whiteboard animation<\/span><\/h2>\n

By definition, animation videos<\/a> start with a\u00a0whiteboard<\/span>\u00a0or similar blank background. In the classic style, there’s a hand (or writing tool) that sketches out the topic using a storyline.<\/span><\/p>\n

Sometimes there’s a narrator voice-over to accompany the on-screen drawing, or music to fit the topic. Usually, there’s on-screen text or other graphic elements to help flesh out the story and call viewers into action.<\/span><\/p>\n

Let’s go back to the drawing board \u2013 or rather \u2013 we’ll return to the time when business animation first became popular.<\/span><\/p>\n

hand drawn image<\/p>\n

In the early days, whiteboard videos were physically drawn by hand. They were recorded by an actual video camera, generally using over-the-shoulder techniques.<\/span><\/p>\n

As time went by, technologies improved and the demand for high-quality whiteboard videos led to the development of better 2D images. Of course, today our talented artists produce winning results using a variety of powerful 3D animation<\/a> tools and special effects.<\/span><\/p>\n

schedule a call banner<\/a>The old classic style of manual animation recorded by video was extremely time-intensive. Any small mistake in drawing a storyline would ruin the entire sequence.<\/span><\/p>\n

Just like when filming a Hollywood movie, the more \u201ctakes\u201d an artist needed to get good results, the longer and more costly the project became.<\/span><\/p>\n

Artists were frustrated, business owners were disappointed, and viewers were bored.<\/span><\/h3>\n

But nowadays everything is digital, and the technology is so powerful that it gives any true artist a godlike power to create compelling content.<\/span><\/p>\n

Marketers are constantly developing new ways to use animated whiteboard videos and hand drawn videos for education, advertising, marketing<\/a>, and customer service.<\/span><\/p>\n

How is a hand drawn explainer video different from other types of animated videos?<\/span><\/h2>\n

Business animation is such a flexible\u00a0creative<\/span>\u00a0medium that the boundaries between various techniques are constantly evolving. Animated whiteboard videos and hand drawn explainer videos share many similarities, but there are a few differences between them.<\/span><\/p>\n

Here are the classic characteristics of a hand drawn animation video:<\/span><\/p>\n

emprty notebook<\/p>\n

A clear background<\/span><\/h3>\n

It’s usually a white background, i.e. a whiteboard, but sometimes it’s represented as a piece of lined or blank paper, a blank wall, or any other \u201cflat\u201d surface suitable for writing.<\/span><\/p>\n

The creative key to\u00a0marketing<\/span>\u00a0success is to make sure the writing surface highlights your narrative or otherwise promotes your theme somehow.<\/span><\/p>\n

Continuous drawing<\/span><\/h3>\n

The storyline is usually illustrated with a continuous drawing, in which the screen is quickly filled in with hand-drawn figures that lead viewers through a well-written script.<\/span><\/p>\n

Among the best hand drawn explainer videos in 2020 are several types which rely on the classic method of using only a single black marker onscreen.<\/span><\/p>\n

Others use a more liberal approach by adding in a few more colors beyond black, and perhaps inserting icons or other graphic elements.<\/span><\/p>\n

Our\u00a0team<\/span>\u00a0often uses the client’s logo color or some other relevant shade into the process, in order to weave their brand deeper into the content.<\/span><\/p>\n

A hand that draws the lines<\/span><\/h3>\n

What’s the distinction between a standard animated video and a hand-drawn video? It’s all in the \u201chand.\u201d<\/span><\/p>\n

The defining difference is how the lines are drawn. The choice of drawing method is very important for strategic marketing purposes, as we’ll describe later.<\/span><\/p>\n

If a video doesn’t use a representation of a human hand, or even just a \u201cmagic pen\u201d that draws by itself, then it’s not truly a\u00a0hand-drawn<\/span>\u00a0explainer video. It’s considered some other type of\u00a0business<\/span>\u00a0animation, of which there are several.<\/span><\/p>\n

Now let’s walk through some valuable tips gleaned from animated video explainer experts who created the best animated explainer videos in 2020.<\/span><\/p>\n

Use the right format for your storyline<\/span><\/h2>\n

A traditional storyboard for live-action video approach would first introduce the product, then list its benefits, and close by asking for the sale.<\/span><\/p>\n

However, that old outdated marketing approach doesn’t work for whiteboard animation. With animated videos, the only way to be successful is to use a character-centered, problem-solving model like this \u2013<\/span><\/p>\n