{"id":10493,"date":"2020-09-07T10:40:28","date_gmt":"2020-09-07T10:40:28","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/?p=10493"},"modified":"2021-08-01T15:38:24","modified_gmt":"2021-08-01T15:38:24","slug":"business-animation","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/business-animation\/","title":{"rendered":"How Animation Videos Increase Conversions For Your Business"},"content":{"rendered":"

When a business owner starts thinking about using video for marketing purposes<\/a>, the first instinct is to try \u201clive-action\u201d video. But hiring a cast of real actors to spread the message quickly becomes expensive. Instead, the affordable solution is to use whiteboard videos<\/a> or hand drawn videos<\/a>. Are you wondering how animation videos increase\u00a0conversions<\/span>\u00a0for your business? In this\u00a0article<\/span>,\u00a0we’ll show you how to leverage business animation for maximum profits.<\/span><\/p>\n

Business animation versus live-action<\/span><\/h2>\n

Live-action video production is expensive. Beyond the cost of finding and hiring the right actors and production team, live action is always more complicated than business animation.<\/span><\/p>\n

How\u00a0animatio<\/span>n videos increase conversions for your business is because live actors can’t match the creativity and flexibility of talented artists wielding powerful digital tools.<\/span><\/p>\n

That\u2019s how we create the perfect character for each marketing character.<\/span><\/p>\n

Beyond simply drawing funny characters, by using the magic of business animation we can make each element in every video show viewers exactly what you want it to convey. That’s why whiteboard animation and explainer videos are so popular now.<\/span><\/p>\n

You\u00a0<\/span>can’t sell what\u00a0<\/span>they<\/span>\u00a0can\u2019t see<\/span><\/h2>\n

It’s no secret that the trend toward animated video had its early roots during the development of simple avatars and cartoon characters. As we can see from the popularity of Google Doodles, video animation is everywhere today.<\/span><\/p>\n

Business animation lets you take viewers deep inside products and processes that would otherwise be invisible. Advanced whiteboard video technology became available around 2006, and it was first used for medical education.<\/span><\/p>\n

But how did animated videos become so popular for mainstream business marketing<\/a>?<\/span><\/p>\n

Animated videos are far more effective than human narrators for teaching complex topics and showing microscopic processes. They’re the ideal marketing tool for selling products and services because they hold viewers’ attention better than written words or other static content.<\/span><\/p>\n

Using video animation has grown into a competitive necessity for most businesses.<\/span><\/p>\n

schedule a call banner<\/a>How animation videos increase sales for any type of business<\/span><\/h2>\n

Animation video has the power to explain complex topics more quickly than written text or static images.\u00a0Research<\/span>\u00a0has shown that marketing content that combines audio and visual input can dramatically increase sales.<\/span><\/p>\n

It’s because combined audio and visual input together increases human memory retention by 50% or more. Scientific studies have shown that information is retained better when people receive both audio and visual stimulation at the same time.<\/span><\/p>\n

When people hear information through audio alone, they only remember around 10% of what they’ve learned. Yet when audio and visual content are delivered together, listeners can retain at least half of the information received.<\/span><\/p>\n

That’s just one example of how animation videos increase conversions for your\u00a0business<\/span>.<\/span><\/p>\n

Play on buyers’ emotions<\/span><\/h3>\n

Research also suggests that sales are triggered by emotional responses. Longtime salespeople know that buyers need to be led through the marketing process by triggering the appropriate emotions at each stage of the funnel.<\/span><\/p>\n

So, the same way that a blockbuster movie plays on audience emotions, a well-crafted animation video can likewise grip your viewers and drive them into action \u2013 by buying your products and services.<\/span><\/p>\n

Animated video explainer experts use the power of business animation to hold viewers’ attention, deliver information about products or services, and then trigger an emotional response to close the sale. That’s the marketing power of business animation videos.<\/span><\/p>\n

A good whiteboard video can explain\u00a0<\/span>anything<\/span><\/h2>\n

A hand drawn video or whiteboard animation video can explain any concept, no matter how complex it may seem. There’s nothing simpler than a whiteboard.<\/span><\/p>\n

Whiteboard animation videos catch attention and explain things in a fun, entertaining way.<\/span><\/p>\n

Remember that the first step for prospective buyers is to\u00a0understand<\/span>\u00a0your products or services. When you’re working with a team of animated video explainer experts, it’s easy to distill even highly-technical concepts into instantly-recognizable understandings.<\/span><\/p>\n

Animated explainer videos save time & money<\/span><\/h2>\n

We all know that animated videos have the power to attract, inform, and entertain. Animated video content is also evergreen, which means its marketing power stays stronger longer than \u201clive-action\u201d video.<\/span><\/p>\n

Is your video marketing content built with live talent? If so, it’s not \u201cevergreen\u201d<\/span><\/p>\n

Keep in mind that by next year their clothing fashions and even their slang might appear outdated to them. Shoppers don’t pay attention anymore.<\/span><\/p>\n

That’s the problem with using \u201clive-action\u201d videos for marketing.<\/span><\/p>\n

On the other hand, the cartoon characters that you see in whiteboard videos and hand drawn videos are\u00a0fresh and timeless<\/span>. Instead of turning off viewers with live actors, you can engage and entertain them with animated video characters.<\/span><\/p>\n

Here’s another powerful benefit of using animated videos \u2013 Sensitivity. Especially when explaining sensitive topics, it’s far more difficult for an animated character to offend anyone in the audience because of age, race, gender, or nationality.<\/span><\/p>\n

When you work with a team of animated explainer video experts, you can sell a product or service, and reach any marketing goal. Most\u00a0important<\/span>, you’ll save time and money by making evergreen marketing content that reaches more people, and doesn’t become stale in time.<\/span><\/p>\n

Animated videos drive user engagement & boost click-through rates<\/span><\/h2>\n

Whatever your business, the biggest marketing challenge is to convince visitors to buy your products or services. The first step is to catch their attention.<\/span><\/p>\n

How animation videos increase conversions for your business is based on the marketing effectiveness of combined audio plus video, as well as the versatility of using animated characters instead of live actors. Both of these factors increase sales.<\/span><\/p>\n

Versatility<\/span><\/h3>\n

Another benefit of using animation video for marketing is their versatility. Whiteboard videos and other forms of business animation perform very well across all types of marketing channels.<\/span><\/p>\n

They display well on big-screen televisions as well as mobile devices. They also bring good marketing results when embedded or linked on websites, or on social media.<\/span><\/p>\n

Another unique advantage of animated explainer videos is their magical ability to bridge the gap between serious and fun topics.<\/span><\/p>\n

Business animation improves your SEO and search rankings<\/span><\/h3>\n

Search engines\u00a0love<\/span>\u00a0animation videos. Today the best way to move upward in search results is to put whiteboard videos on your site.<\/span><\/p>\n

The Google search engine sniffs out animated video content like a hungry dog, and it rewards sites that feature popular video content. Depending on your business niche, animated video marketing can help your site rocket to the top of search page results.<\/span><\/p>\n

If you’re wondering why animation video is such a powerful attraction for search engines, the answer is simple \u2013 \u201cTime on page.\u201d It\u2019s the SEO metric that counts the amount of time that visitors spend with a page open in the browser.<\/span><\/p>\n

For SEO purposes, the time-on-page metric tells search engines that visitors to a site are well-engaged. They’re being informed and entertained well enough so that they don’t leave that page.<\/span><\/p>\n

Scientific studies have confirmed what marketers already learned long ago \u2013<\/span><\/p>\n