{"id":10443,"date":"2020-09-07T11:15:47","date_gmt":"2020-09-07T11:15:47","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/?p=10443"},"modified":"2021-08-01T15:38:24","modified_gmt":"2021-08-01T15:38:24","slug":"animated-promotional-videos","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/animated-promotional-videos\/","title":{"rendered":"5 Reasons Why Promotional Videos Should Be Animated"},"content":{"rendered":"

Today, video content is the dominant medium for business marketing as well as academic education. Everywhere you turn, there’s a video to be watched. But when you look carefully at the differences between traditional \u201clive-action\u201d videos and business <\/span>animation<\/span>, it’s easy to see that animated explainers bring much better results. Why is animated video marketing so much more powerful than live-action videos? In this article we’ll dive deep into the top 5 reasons why promotional videos should be animated.<\/span><\/p>\n

Understanding the past of video marketing is the key to predicting its future<\/b><\/h2>\n

To understand the popularity and effectiveness of business animation, it’s important to learn from the past. Video content has been used for <\/span>marketing<\/span><\/a> purposes for many years, so let’s trace the evolution of whiteboard animation and hand drawn videos.<\/span><\/p>\n

Distinct from cartoon movies made for pure entertainment purposes, the use of animated videos became popular for business animation around 2006. They were first used for medical and scientific education.<\/span><\/p>\n

Back then, hand-drawn videos were a natural progression from using ordinary cameras to record a university professor’s scribbles on a whiteboard in a lecture hall, while they explained complex concepts to their students.<\/span><\/p>\n

Whiteboard videos were especially popular in the <\/span>sciences<\/span><\/a>. That’s because they were often used to describe microscopic processes or other things that couldn’t easily be shown \u201cin the flesh\u201d with traditional live-action video.<\/span><\/p>\n

Back then, some professors were talented artists who could draw their thoughts clearly on a whiteboard. Of course, many others weren’t so talented.<\/span><\/p>\n

The demand for talented artists and animated video explainer experts led to the rise of the business animation industry as we know it today. The competitive pressure to use animated explainer videos began within high-stakes professional marketplaces such as medicine, healthcare, law, digital technology, and high-end sales.<\/span><\/p>\n

Explainer videos first became popular in mainstream business niches around 2007. Since then, animated videos have mostly replaced traditional live-action videos as the most effective way to <\/span>sell<\/span><\/a> products and services.<\/span><\/p>\n

Social media is also fueling the rise in animated videos. Facebook, YouTube, Instagram,<\/span>https:\/\/neilpatel.com\/blog\/product-videos-conversion\/<\/span><\/a> and other social media platforms are creating enormous demand for animated explainer videos.<\/span><\/p>\n

Why animation is better for promotional videos than live action<\/b><\/h2>\n

Today, animated video is the rockstar of digital marketing. A recent study indicates that 90+% of business leaders and social influencers rely on video content for their decision-making processes.<\/span><\/p>\n

Even when they’re too busy to open an email or read a marketing brochure, people always have time to watch funny promotional videos. That\u2019s why your promotional videos should be animated.<\/span><\/p>\n

Given the history of video marketing and business animation<\/a>, now let’s take a closer look at the top 5 reasons why promotional videos should be animated.<\/span><\/p>\n

#1 \u2013 Animation makes storytelling simple & fun<\/b><\/h3>\n

The magic of animation videos is partly due to their storytelling power. It’s much easier to promote your products and services by using animated characters instead of humans.<\/span><\/p>\n

On a basic emotional level, we all love stories. People identify and empathize with funny animated characters in a childlike way.<\/span><\/p>\n

The key to marketing success is to have your messages delivered by animated characters who were <\/span>created<\/span><\/a> with specific marketing purposes in mind.<\/span><\/p>\n

Our animated video explainer experts use this formula to produce winning results \u2013<\/span><\/p>\n