{"id":1021,"date":"2017-10-07T12:55:46","date_gmt":"2017-10-07T12:55:46","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/\/?p=1011"},"modified":"2021-08-01T15:38:24","modified_gmt":"2021-08-01T15:38:24","slug":"video-crucial","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/video-crucial\/","title":{"rendered":"Why Is Video So Crucial to Your Creative Marketing Strategy?"},"content":{"rendered":"

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Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it\u2019s not just consumption patterns that are on the up and up. Video is also driving some serious business results…… We have seen a real change in the way that marketers are now using and building in video within their online strategy<\/a>.<\/p>\n

Have a look at some of these stats:<\/strong><\/p>\n

    \n
  1. Emails with videos see\u00a02-3x higher click-through rates<\/li>\n
  2. Landing pages with videos\u00a0drive 80% more conversions<\/li>\n<\/ol>\n

    Picture this: a prospective buyer comes to your site and watches 10 videos on one page and then leaves. Would you know? Would he be ranked as a highly qualified prospect? He should be, as the consumption of your video content is just as strong an indicator of buyer intent as any other type of content consumption. In fact, according to Unruly, the enjoyment of a video increases purchase intent by 97%!<\/p>\n

    And due to video\u2019s linear nature, it\u2019s actually easier to measure viewers\u2019 engagement with these assets than many text-based content assets. In other words, where you can only tell if a prospective buyer downloads or doesn\u2019t download your ebooks, you can see in-depth consumption metrics for your videos, like what parts of a video he’s watched, re-watched, or skipped.<\/p>\n

    With this viewing data in hand, marketers can feed their lead scoring and nurture programs to better qualify leads and nurture them for sales. If John watched one video while Jim watched six, you\u2019d likely score Jim higher. And if John only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you\u2019d be sending him more information on Product B.<\/p>\n

    Have you used video in your marketing efforts? Let me know your experience in the comments below!![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”80″ overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Video is on the rise. In fact, video will account for nearly […]<\/p>\n","protected":false},"author":1,"featured_media":1022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"\nAnimation Explainers - Why we do the best explanatory video<\/title>\n<meta name=\"description\" content=\"We at animation explainers do the best explanatory video. 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Our explanatory videos are extre\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandbutter.io\/beta\/animationexplainers\/video-crucial\/\" \/>\n<meta property=\"og:site_name\" content=\"Animated Explainer Video Experts\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-07T12:55:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-01T15:38:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandbutter.io\/beta\/animationexplainers\/wp-content\/uploads\/2021\/08\/img-video.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"934\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdc_dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Animation Explainers - Why we do the best explanatory video","description":"We at animation explainers do the best explanatory video. 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