{"id":10124,"date":"2020-07-17T11:05:37","date_gmt":"2020-07-17T11:05:37","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/?p=10124"},"modified":"2021-08-01T15:38:24","modified_gmt":"2021-08-01T15:38:24","slug":"7-reasons-animated-advertising-can-work-for-you","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/7-reasons-animated-advertising-can-work-for-you\/","title":{"rendered":"7 Reasons Animated Advertising Can Work for You"},"content":{"rendered":"<h2>Animated Advertising:<\/h2>\n<p><span style=\"font-weight: 400;\">In an online world where our attention is constantly being pulled in many different directions, a simple and effective way to cut through the noise is with animated advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is Animated Advertising?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Glad you asked because you are about to get an education in it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To say it\u2019s advertising that is animated is correct, but\u2026. it doesn\u2019t quite do it justice. It\u2019s a creative opportunity to bring your story to life, to weave any narrative that your imagination can think of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Primitive man had to advertise too, caves were like the original Youtube, only darker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its versatility is its strength. In the world of animated advertising, space is not the final frontier, it\u2019s as everyday as your back garden!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds interesting doesn\u2019t it? Read on to find why it\u2019s becoming the new standard for businesses as well as services, and how it can help you message to reach a broader audience.<\/span><\/p>\n<h2>Great Value<\/h2>\n<p><span style=\"font-weight: 400;\">You want to know that your money is going to good use, that you can be sure of a good return on investment for the time and energy you spend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The alternative to an animated video is to go live with a camera crew. Actors, directors, set design, finding the right place to shoot- all can jack up the cost, fast. There are so many variables that you can run into and that\u2019s before you get the bill for the crew lunch!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to value and cost saving, live videos just don\u2019t measure up to their animated counterparts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you want your video to stand out and be special or you would prefer something clear and concise &#8211; there is no reason to let cost get in the way of an excellent, polished, high standard end product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spielberg probably won\u2019t return your calls anyway, he\u2019s busy shining his Oscars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your budget can probably get him for about 46 seconds and you have to pick him up from the airport too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the meantime, it\u2019s possible to create your own version of Back to the Future, set on Mars, where the main characters are played by an extinct species of penguin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You get the idea. Animation really opens up a reasonable sized budget to the endless possibilities of a blank canvas. Take a look at this hilarious stop-motion animated advert using kids toys for a UK company.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/3j0jUGCluKg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">Suddenly all that time playing with action men and barbies as a child doesn\u2019t seem like such a waste! Consider the cost of such a production if they decided to go with a live action shoot. Really, could they even achieve the same type of impact and comedy effect with real live actors? No, I think not.<\/span><\/p>\n<h2>Fast Turnaround Time<\/h2>\n<p><span style=\"font-weight: 400;\">Like the weather, like fashion &#8211; things change, sometimes in an instant, sometimes over a decade. What\u2019s in vogue and considered the standard at this very moment is only ever one step away from innovation, from transformation. As industries, the business climate and society change, we also must change the way we go about advertising, about getting a message across. This is the natural growth that compounds over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business or product has perhaps not changed for years and you want to uphold a high degree of quality at all times. This is where animated advertising has a huge advantage. There is a greater ability to respond to current trends as they happen, to respond to potential customers needs quicker than traditional forms of advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at our very own production, an explainer video about the best practices you can take to limit the spread of CoronaVirus.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/86jrCOHufwY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">This video was released in the middle of March 2020, well before the pandemic had made such a devastating worldwide impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about the power of that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The potential to get across an important message in a visually pleasing manner, that is easily understandable to a wide audience and is most importantly, <i>in the now<\/i>. It\u2019s important to strike while the iron is hot, so if you can, do.<\/span><\/p>\n<h2>Endless Possibilities<\/h2>\n<p><span style=\"font-weight: 400;\">As children, we are encouraged to dream and dream big, our imagination is not limited by what we see and hear, our imaginations are not limited at all. As we grow, we take on more adult responsibilities. We learn to do taxes, take out the bins &#8211; hey someone has to. We understand that eating large amounts of ice-cream may feel good in the moment but not so much in the morning!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone sets limits and boundaries as they\u2019re needed because they help us do our best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But still there is an urge to go beyond limits and dare to dream again, to imagine the impossible. Animated advertising allows you to stoke that imagination again. There really is no limit to what can be created. It is the ultimate creative blank canvas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you need a dolphin to swim in front of a cruise ship and in the next scene have a man flying superman style through the air. Well we\u2019ve done it! You can see it below.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/gnH_vl6t24E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">Think about the creative freedom that this can give your brand, your business, your message. No need to be bound by the limits of the real world. Gravity is nice, I use it every day, but don\u2019t you want to fly once in a while? Well now you can.<\/span><\/p>\n<h2>Transform the Everyday<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s part and parcel of everyday life that not everything is exciting or interesting. Another spreadsheet, an hour-long meeting that involves looking at 100 side PowerPoint presentations. These things do not really inspire and ignite the flames of a workforce. Who wants to read a 10-page-long brochure about the inner workings of a newly produced pharmaceutical drug? Not many, unless they have to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Either they had a really late night or those pie-charts just aren\u2019t that stimulating anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animated advertising can turn black &amp; white into color, vibrant color. It can make numbers and statistics sing and dance like your drunk aunt at a wedding. It can change what may be a quite dry and complicated topic into something which is light, fresh, and even appealing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at how vibrant and colorful an everyday topic like finance can be made through animation.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/J3KcSefppBA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">We can see here how the animation manages to hold attention and inform the customer at the same time. The video effectively gets the message across. It is for these <a href=\"https:\/\/animationexplainers.com\/wistia-video-hosting\/\">reasons that many businesses are looking to animated explainer videos<\/a> for things like staff training and staff induction courses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can also transform more layered and complicated subjects into something easily digestible. Here is a video we worked on with <a href=\"https:\/\/siren.io\/\">Siren.io<\/a> in the Software industry<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/6BeRSAcECIE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">Imagine trying to get this topic across via text or a brochure, you can\u2019t. Heavy subject matter can be transformed and presented in a way that those who know little about a subject can understand, plus it looks really cool too!<\/span><\/p>\n<h2>Broad Appeal<\/h2>\n<p><span style=\"font-weight: 400;\">What spans time and space easily? Is it a bird? Is it a plane? No, it\u2019s animated advertising. Okay that may be an exaggeration, a big one at that, but the broad appeal of an animated video should not be underestimated. In terms of visual communication, animation can be a great equalizer which opens up your business or message to a huge audience. Curious?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have the statistics to prove it: <a href=\"https:\/\/animationexplainers.com\/video-marketing-statistics-2019\/\">https:\/\/animationexplainers.com\/video-marketing-statistics-2019\/<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can see here that animated videos are emerging as a major player within the advertising world. Video marketing beats out traditional text and image marketing methods when it comes to outreach and increases conversion rates by 80%. That is a Grand Canyon sized percentage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you are wondering, that is pretty big!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses are catching on, with 45% putting a video on their homepage. A great knock-on effect? Doing this has made them 53 more times likely to show up first upon a Google search. 78% have gained more traffic because of it. Those are some very large numbers and potentially some very profitable numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the kind of versatility and viewer engagement that you can\u2019t ignore. It is a powerful way of being seen, heard and more importantly, <i>remembered.<\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animated advertising is simply more interesting to a larger number of people, across many platforms, all of the time, but particularly when compared to traditional advertising methods. Most modern advertising is now consumed through a small class screen that you may be reading this very blog post on, if that is where your customers are, then ask yourself -why aren\u2019t you?<\/span><\/p>\n<h2>It\u2019s the Future <span style=\"font-style: italic;\">and<\/span> The Now<\/h2>\n<p><span style=\"font-weight: 400;\">As the statistics posted above show, people are moving with the trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just that many people are moving towards animated advertising as their first port of call for marketing and brand engagement. They have already moved and will continue to do so in the future. This is the natural evolution of the advertising industry, one method is surpassed by a better, more refined method. The best method is the one with the greatest reach that can be easily understood.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once upon a time you had to fit this in your front pocket along with your wallet, would you do it now\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you have a business or product that is still in the early production or startup phase. Traditionally you would have to wait to have a finished product in your hands to film a live advert or start an advertising campaign with images. But with animated advertising you can create a campaign before a product hits the shelves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can garner feedback and interest levels form potential customers through the use of a well-crafted, target focused video &#8211; a great leap forward from outdated marketing methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you can embrace the change and ride the wave as it comes or you can play catch-up with your competitors at a later date. Of course, we both know the better option of the two.<\/span><\/p>\n<h2>It\u2019s Visually Stunning<\/h2>\n<p><span style=\"font-weight: 400;\">Okay we all know that what\u2019s on the inside counts the most. Image is nothing, we&#8217;re told this from a young age and it&#8217;s true right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let&#8217;s be real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our eyes, brains and minds are drawn to what they find the most interesting, colorful, symmetrical and stimulating. It\u2019s part of a biological throwback to times when a brightly colored strawberry may have meant the difference between living and dying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are wired to seek the new, to seek the novel. Our brains are coded for pattern recognition, because it sees things that are visually interesting as promising or highly rewarding. To put it quite succinctly, good-looking things look good to us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why not take advantage of that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Breathe life into your message by making it look as beautiful and visually pleasing as possible. Make it breathtaking and awe-inspiring. If Picasso was around today , well, he\u2019d probably have a really big Instagram following ! But I think he\u2019d also be amazed how we have the skills to create such visually striking, moving animations in a short amount of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the great use of simple colors in this animation for a traffic ticket paying app.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/d9g4k-aUaQM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">Has paying a fine ever looked more attractive?<\/span><\/p>\n<h2>Wrapping it Up<\/h2>\n<p><span style=\"font-weight: 400;\">Animated advertising is bigger than ever. So why not move with the times and make use of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider it a potential opportunity to take your business to the next level. To stand out in a crowd of competitors and put yourself head and shoulders above the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Really, you need to ask yourself &#8216;can I afford to not take advantage of this revolutionary advertising tool?&#8217;<\/span><\/p>\n<h2>Is an animated advertisement what your business needs?<\/h2>\n<p><span style=\"font-weight: 400;\">If you are looking for an animated advertisement video for your business or service, you\u2019ve come to the right place. Our team of creators have experience making animated advertisement videos for companies large and small.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can view our portfolio <a href=\"https:\/\/animationexplainers.com\/\">here.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">From introducing a new product, to staff orientation videos, our animations come in all shapes and sizes, made by professionals for all audience types.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/animationexplainers.com\/contact-us\/\">Contact us<\/a> today to get a quote!<\/span><\/p>\n<p><a href=\"https:\/\/animationexplainers.com\/contact-us\/\"><img decoding=\"async\" src=\"http:\/\/brandbutter.io\/beta\/animationexplainers\/wp-content\/uploads\/2021\/08\/contact-banner.jpg\" alt='Contact Us' \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Animated Advertising: In an online world where our attention is constantly being pulled in many different directions, a simple and effective way to cut through the noise is with animated advertising. What is Animated Advertising? Glad you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,34],"tags":[],"class_list":["post-10124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v17.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Reasons Animated Advertising Can Work for You<\/title>\n<meta name=\"description\" content=\"In this article we look at 7 Reasons Animated Advertising Can Work for You. 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