{"id":10116,"date":"2020-07-12T11:00:57","date_gmt":"2020-07-12T11:00:57","guid":{"rendered":"https:\/\/localhost\/beta\/animationexplainers\/?p=10116"},"modified":"2021-08-01T15:38:24","modified_gmt":"2021-08-01T15:38:24","slug":"5-stunning-animated-commercial-videos","status":"publish","type":"post","link":"https:\/\/brandbutter.io\/beta\/animationexplainers\/5-stunning-animated-commercial-videos\/","title":{"rendered":"5 Stunning Animated Commercial Videos"},"content":{"rendered":"<h2>Commercial Videos<\/h2>\n<p><span style=\"font-weight: 400;\">Often, when it comes to the commercials we view on screen, we\u2019re not exactly that excited and interested to be inundated with products we may never use. To hear about services we have no need for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re busy people with busy lives. Who wants to hear more about the world\u2019s latest hoover when you have a perfectly good vacuum that does the job? No, what you want is to get back to binge watching that new TV series while you have the time. You want to relax, to enjoy yourself \u2013 the best car insurance price can wait for another day, right now is Me-time with a capital M.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of that comes from the way commercials are pointed towards you and I as a consumer, we are actively being sold something. On occasion we have no choice but to wait for an advert to end before we can get on with whatever we are doing. Remember when you could simply skip all adverts on all platforms?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Youtube, on mobile platforms, on streaming services \u2013 people applauded the evolution, for a brief moment it seemed like a great thing that you would no longer have to sit through advertisements, like when watching oh so primitive television.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the world keeps turning and companies want to market their products effectively. So now you have to pay good money on streaming services and platforms like Youtube to keep your viewing experience relatively advert free, yet you will still run into commercials occasionally.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">But why the avoidance?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is where <a href=\"https:\/\/animationexplainers.com\/5-best-animated-commercial-videos\/\">animated commercial videos<\/a> come in. Frankly most advertising is not even for you and an encumbrance on day to day life. Sapping valuable brain power and the ever-decreasing attention span \u2013 the attention span that can be pointed towards doing your taxes, fixing up your house, sleeping or playing computer games.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"http:\/\/brandbutter.io\/beta\/animationexplainers\/wp-content\/uploads\/2021\/08\/bearded-man-virtual-glasses.jpg\" alt='Ikea Wardrobe Maker 3000' \/><br \/>\n<span style=\"font-weight: 400;\">He\u2019s playing \u2018Ikea Wardrobe Maker 3000\u2019<\/span><\/p>\n<h2>Animated Commercial Videos<\/h2>\n<p><span style=\"font-weight: 400;\">Advertisements can get in the way, but that is changing, just as how we behave online and in the real world is changing. Animated commercial videos are adapting and changing with the times. Just like regular advertising, animated commercial videos are used to promote a brand, a service, a product or company. They can be used to increase brand awareness, sales conversions, to launch a product \u2013 whatever your needs are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far, animated commercial videos sound exactly the same as standard advertising, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/animationexplainers.com\/contact-us\/\"><img decoding=\"async\" class=\"aligncenter wp-image-10506 size-full\" src=\"http:\/\/brandbutter.io\/beta\/animationexplainers\/wp-content\/uploads\/2021\/08\/image10-2.jpg\" alt='schedule a call banner' width=\"1334\" height=\"417\" \/><\/a>They\u2019re not though, they\u2019re much better, much more effective. See the difference between standard advertising and animated commercials is that people actually want to watch animated commercials, not skip ahead. They are enjoyable, funny, easy to digest, they offer value to the viewer. Really, animated commercial videos are more in line with artistic expression, they tell a story, a visually stunning and interesting story. That\u2019s why you watch them without the usually slimy feeling that you are being marketed to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get me wrong, you are still being <a href=\"https:\/\/animationexplainers.com\/marketing-videos\/\">marketed<\/a> to \u2013 but you are getting something fun and interesting to look at in exchange for your time. So, I\u2019ve put together a list of 5 fantastic animated commercial videos that demonstrate the unique appeal that this form of advertising has to offer.<\/span><\/p>\n<h2>1. Honda &#8211; Paper<\/h2>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/fLCEd8xk1BE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">First up is the 2015 automotive giant Honda\u2019s beautiful commercial \u2018\u2019Paper\u2019\u2019. Remember as a young child being captivated by the simplicity of a flipbook story? Maybe you even tried to create your own one using stick figures. It really is a simple way of telling a story, simpler than using words even.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Honda takes the flipbook idea to the extreme and uses it to illustrate the story of Honda\u2019s evolution over a 60-year period. Imagine telling the Honda head executives that their new advert will have cars on winding mountain roads with giant octopuses and speed boats \u2013 but all from the safety of a coffee table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This advert is clever and interesting from the start, it hooks you in fast because it&#8217;s unlike most adverts you typically see. This is crucial to good animated commercial videos \u2013 they stoke your curiosity. At nearly 2 minutes it\u2019s longer than most adverts, but when it looks this good you don\u2019t even notice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The advert isn\u2019t really for anything in the typical sense, they\u2019re not directly selling a new Honda Accord. It\u2019s pure brand awareness, you\u2019d be hard pressed to find a person who has not heard of Honda &#8211; and of course they know that.<\/span><br \/>\n<span style=\"font-weight: 400;\">This advert is to remind of who they are as a brand and where they\u2019ve come from \u2013 it being animated strengthens this sense of nostalgia. What does nostalgia mean to a brands market \u2013 it means trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A special nod of appreciation is due for the sound design which heightens imagination throughout.<\/span><\/p>\n<h2>2. Sherwin Williams &#8211; Where will color take you?<\/h2>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/jVfF-Ut9kdY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sherwin-williams.com\/\">Sherwin Williams<\/a> is a fortune 500 paint and decorating company established over 150 years ago &#8211; you\u2019ll likely only use that information again if it helps answer a question at a table quiz. But take a look at the advert above. Have you ever had to paint a room or redecorate a house? It can be fun at the start to choose the colors you like and match them up with furniture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then you are stuck deciding between a neutral beige tone with a hint of lavender and a slightly more neutral tone of beige with a dollop of jasmine. Suddenly you are seeing fifty different shades of brown while staring into your cup of coffee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rainbow has seven colors, one of those paint swatch books has 70 different shades of beige. In this animated commercial they\u2019ve used paint swatch books \u2013 something which can become a bit of a pain to look at \u2013 to create a fully-fledged safari experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the blades of grass to a lion&#8217;s mane, everything is made of swatches and slight differences in color tone. It works well because it takes a good premise and runs with it \u2013 the world is made up of different color tones, we have every single one you are looking for, from flamingo wing pink, to zebra stripe black. Literally any color you can imagine, Sherwin Williams has it, your imagination can run wild \u2013 just as the animals in the advert do.<\/span><\/p>\n<h2>3. Chipotle \u2013 Back the Start<\/h2>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/S1zXGWK_knQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">Chipotle is an American food company known for their healthy burritos made from real ingredients \u2013 an inexpensive alternative to typical fast food. This advert uses childlike imagery to tell a story about the use of proper farming practices and how a farmer changes his ways for the greater good of our waistlines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This animated commercial video is simple, notice how we don\u2019t know what the advert is for until the last quarter of the video, it\u2019s simply a story that we are witnessing. That\u2019s what makes it easy for it to pull us along. Where is it going? What is it about? We become curious; the song is vaguely familiar but not quite what we\u2019re used to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the crescendo of the advert, we\u2019ve become illuminated \u2013 it\u2019s for Chipotle, the song has been played round the world for years. By then the commercial has done its job. It has achieved this by looking visually interesting and weaving an easily understandable narrative. That\u2019s another advantage of utilizing animated commercial videos. Animations, on the whole, span language and cultural barriers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/animationexplainers.com\/contact-us\/\"><img decoding=\"async\" class=\"aligncenter wp-image-10506 size-full\" src=\"http:\/\/brandbutter.io\/beta\/animationexplainers\/wp-content\/uploads\/2021\/08\/image10-2.jpg\" alt='schedule a call banner' width=\"1334\" height=\"417\" \/><\/a>It\u2019s important to note that a company like Burger King would not have the same effectiveness with a similar advert as the food they make is known to be unhealthy. Chipotle is renowned for creating a nutritious product so the advert reflects the brand, they know their audience and are speaking to them directly.<\/span><\/p>\n<h2>4. Heinz Beans Advert<\/h2>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/dulk2rBSKkQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">Now, I don\u2019t know about you and your culinary tastes, but where I come from beans are an afterthought. They are not fine dining, nor extravagance, they\u2019re positively ordinary in every way, a relatively inexpensive way of satisfying one&#8217;s hunger. Perhaps in France they call beans on toast <i>&#8220;l\u00e9gumineuses aux toast&#8221;<\/i> and you can eat them while classical music plays to add to the sophistication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how you try to frame this simple snack which comes from a can, they\u2019re still just beans. But this animated commercial video from food giant Heinz is truly something to behold. They\u2019ve created a mini-movie to demonstrate the versatile product sizes that they offer. Think of how this is actually not that interesting of a topic, and yet they know that consumers appreciate choice and not the one size fits all approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, they created a sort of love story, as well as a story of personal success for the protagonist. It works on a lot of levels, there is a nostalgic element, and the feeling that beans are a part of normal life that people of all ages can enjoy, which of course they are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The animation brings this fun little story to life in a poignant fashion that is easily accessible to all. It has a similar feeling and look to the renowned animated hit \u2018\u2019Up\u2019\u2019, a style which is really pleasing to watch on a screen.<\/span><br \/>\n<span style=\"font-weight: 400;\">Now I know what you\u2019re thinking, beans for dinner, right?<\/span><\/p>\n<h2>5. New Mcdonalds App<\/h2>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/KqSjX3_Wh-E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">The last animated commercial video in our list comes from a company you definitely heard of. Depending on where you live in the world, you may be only a few miles from one of their outlets at any given moment. They are ubiquitous. Established. Renowned. Fattening- okay that\u2019s not important. What is important is that this fast-food giant has chosen a relatively simple 2D animation to market their product to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It works well, doesn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This advert is for the Singapore market specifically and demonstrates how their new app operates. That\u2019s one of the advantages of using animated adverts. It makes it really straight forward to explain what can be new or complicated ideas in an easy to understand manner. I think that\u2019s why companies like Mcdonalds are using more and more animations and particularly 2D animations. There really is no need for big complicated video shoots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This advert is perhaps not as interesting or fun as others on the list. What it does illustrate is that the biggest businesses in the world are making use of animation. It also illustrates that simplicity is a virtue, simple strong colors and animation can work very well for a product or service. There is no need to be overly fancy when it&#8217;s not required. Large companies sometimes forget that simpler advertisements are easily remembered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why I included it on this list, it shows what you can do with a 2D animation and also where advertising is heading.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">So, that\u2019s my top 5 run down of visually stunning animated commercial videos. What the videos on this list demonstrate is how an animated video can be compelling, interesting, memorable, funny, effective and even poignant. These videos show how animated advertisements are more versatile than live shoots. They are light-hearted and enjoyable to watch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are ideas which would be costly and practically impossible to create in the real world. But with a little imagination they can be brought to life, in full color and surround sound glory via the medium of animation.<\/span><\/p>\n<h2>Our Goal<\/h2>\n<p><span style=\"font-weight: 400;\">Perhaps you are interested in growing your business or getting a little help with marketing a new product? An animated video might be exactly the tool that will take you to the next level. Here at Animation Explainers, we are experts in creating effective, professional and memorable videos for companies of all sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve worked every type of business you can think of, from government bodies to newly formed startups. With the help of an animated video you can grow your business and increase brand awareness. In the digital age it\u2019s important to keep up to date and on trend so that your message can reach your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why not take a look <a href=\"https:\/\/animationexplainers.com\/\">here<\/a> at our portfolio to get a taste for what we do?<\/span><\/p>\n<h2>Need an animated commercial video?<\/h2>\n<p><span style=\"font-weight: 400;\">If you are looking for an animated commercial video for your business or service, you\u2019ve come to the right place. Our team of creators have experience making animated commercial videos for companies large and small.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can view our portfolio <a href=\"https:\/\/animationexplainers.com\/\">here<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From introducing a new product, to staff orientation videos, our animations come in all shapes and sizes, made by professionals for all audience types.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/animationexplainers.com\/contact-us\/\">Contact us<\/a> today to get a quote!<\/span><\/p>\n<p><a href=\"https:\/\/animationexplainers.com\/contact-us\/\"><img decoding=\"async\" src=\"http:\/\/brandbutter.io\/beta\/animationexplainers\/wp-content\/uploads\/2021\/08\/contact-banner.jpg\" alt='Contact Us' \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commercial Videos Often, when it comes to the commercials we view on screen, we\u2019re not exactly that excited and interested to be inundated with products we may never use. To hear about services we have no need [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,34],"tags":[],"class_list":["post-10116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animated-commercial-videos","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v17.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Stunning Animated Commercial Videos | Animation Explainers<\/title>\n<meta name=\"description\" content=\"In this article we take a look at 5 stunning animated commercial videos. 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