The real reasons why your business needs an animated explainer video..
Creating an animated explainer video is more than just boosting sales and conversions. It can inspire people and it can be used to focus on a variety of target goals.
It simplifies very complex business ideas into a short highly engaging explanation that everyone can understand. Even if they have no prior idea or experience with the product or service you are offering to them.
In this blog, we figure out the real reasons why your business needs an animated explainer video.
What’s the difference between an explainer video and a traditional video advertising?
Explainer videos are more focused on delivering information and understanding. It works and appeals to a wide audience and demographics. There are few qualities that make an explainer video unique:
Animated explainer videos are short.
Some people have short attention span. And if they don’t really care about your business in the first place, you will have a hard time convincing them to stay. Your job is to make them care about your business. Animated explainer videos are created as short as 1 minute or even shorter than that.
Animated explainer videos are focused and efficient.
You have lots of information and little time to explain it. An animated explainer video can help breakdown the important points of the problem and solution to the problem quickly. Also, you can articulate and simplify your message into the shortest and concise way. It’s about giving your audience only the necessary info and taking down ones they don’t really care about. Finally, tell them what they only need to know about your business. Nothing else more.
Animated explainer videos are narrated.
Your video should move quickly and take enough time to talk to your audience. Before getting started, you need a persuasive and killer script to succeed in your target goal. We created a previous blog about how to create a killer script for explainer video.
Make sure that your audience has an enjoyable experience while taking in the information from the video. Do not take the voice or content of the explainer video.
Animated
You can have an explainer video with tons of action scenes. Invest on creating motion graphics that highlights your product or service. However, there are certain business that is not suitable for a specific niche or business industry.
Use characters and objects that can represent your brand and at the same time can best explain the concept or idea you are trying to come across to your audience.
Upbeat
Your explainer video might be the first interaction that you have with your audience. It gives them an impression about you or your business. That is why it is very important to choose an explainer videos with an energetic or welcoming vibe.
97 percent of users have gained better understanding of a product or service while watching an explainer video. And 76 percent reported video helped them increase sales. Including a video on the landing page can also increase conversions by more than 80 percent.
What are your target goals? Call us to schedule a consultation with one of our team today.
Does your business need to explain something to a lot of people? An animated explainer video can help generate high-converting qualified local and international leads quickly. Also, it can help you nurture your existing customers.
Here are more reasons why you and your business needs an animated explainer video.
Increase the conversion rates
Considering video now appears in 70 percent of the top 100 search listings, and that viewers are anywhere from 64-85 percent more likely to buy after watching a product video, it’s one marketing strategy you shouldn’t miss.
Clarifies the product
Demo videos, for example, allow you to test your product for your customers. That way, they can see how your product works. It gives the users an insight into your product and how it can be used effectively.
An explainer video is a simple yet effective way to clearly explain the benefits of the product for people who have no idea what the product is about.
Choose the right animated video explainer team to simplify your message. Create a custom explainer video that connects you with your audience. Call us to schedule a consultation with one of our team today.
Better SEO ranking
Forrester Research found that videos are 53 times more likely to rank organically on top of the search results than traditionally web pages.
Enhance your brand
Animated explainer video allows you to make an emotional connection with your audience. Once there’s a connection and the walls between the buyers and business are broken down, it becomes easier to develop trust. When consumers feel the business value them and that they felt connected to it, they will continue investing in the products or services and even share it to others which results to increase in leads.
Increase customer retention rate
The average time spent on a website with a video content increases from initial 8 seconds to 2 minutes. This is because videos has 53 times more chances of being found organically on search results.
Grab audience attention
It helps you convey your business story in a way that is easy for people to remember and relate to various concepts. Thus, it becomes easier to build trust and credibility with prospects. Entice them and get their attention through an interesting and informative type of content.
Great addition to marketing campaigns
Adding videos in emails can result to a 200-300 percent increase in click-through-rate. This is because it is a lot more engaging and also way easier to watch a video than read a long text. Also, this is more likely to be effective if used in demonstrating how to use product. Or perhaps if you are describing a product that can be quite complex to explain through a written content.
Establish trust and build credibility
Explainer videos are the best way to establish trust and credibility. It allows you to connect with your customers on a deeper level. 90 percent of users say that product videos are helpful in making decisions whether they would purchase the product or not. It makes the decision process a lot much easier. And the more videos you share to your customers, the more they develop their trust in you. And by trust, we mean sales.
Need an animated explainer for your project or business? Contact us to schedule a consultation with one of our team today. At Animation Explainers, we have a wide range of explainer video for every niche and industry.
What is the best animated explainer video for your business?
Not all videos are created equal. You can’t use a specific product and promote it to a wider audience. Likewise, an explainer video is customized to different audience demographics and with the same interest to the product you are selling.
Here are the different types of explainer videos that might be the right choice for your business.
Screencast videos
It’s a simple low budget type of video. It showcases how your product or service works. This works well for prospects who like to try before they purchase anything.
Cartoon Style Videos
It’s all about storytelling. Your company is the hero of the day that solves your customer’s problems.
First, explainer videos are usually fun, clever and entertaining. Also, they are great for humanizing your brand or building trust. Also, the characters build the brand’s persona so it’s important to know the gender, age and other demographics of your target market.
If you are targeting end users, small businesses, startups, cartoon style videos are a great choice.
Whiteboard animation
It’s a super engaging technique because the content is created right in front of the audience’s eyes. These videos are great for explaining complex information in a straightforward way. It is ideal for IT solutions or software companies.
Motion graphics
It offers elegant and engaging style for businesses. It is commonly used in more serious profiles like financial institutions. You can even add 2D animation to make the video more impressive.
Check out our top 30 best example of animated explainer videos.
Why video content is important?
An animated explainer video and any other type of video content is versatile and powerful marketing force.
Youtube advertisers, unlike traditional advertisers, are able to consistently engage viewers within a short span, making their video marketing more efficient and effective.
Everyone loves an engaging and compelling content. Nothing is more enticing and engaging than videos, especially animated explainer videos. Also, note that Youtube is the second largest search engine next to Google.
If you put your video on Youtube and your website, it increases your visibility and chances to rank high in the search results. Now, imagine sharing videos on social media, you’ll reach a very wide audience.
Do you need an explainer video for your business? Contact us to schedule a consultation with one of our team today.
Animated Explainer Video – Final Thoughts
The great thing about animated explainer videos is that most people prefer watching it over reading. And it reaches nearly every industry and demographic.
Animated explainer videos are engaging in every way. It is way more effective in creating a strong connection with your current and potential customers.
Nowadays, more people are into customization. Personalized video allows more precise and customized targeting of local audience. Through videos, you can get customers involved in what you create. After all, it’s about looking for ways to improve customer experience and making them part of your growth and success.
For example, social media videos it further increases the retailer’s research and make the customers trust the brand more. It also provides more clear instructions to the customers about the features and details of the product or service.
Visitors who watch videos stay on the site twice as long and visit twice as many pages versus those who don’t see video.
At Animation Explainers, we create all types of animation. From demo videos, product videos, as well as educational videos, we’ve got everything you need. We make it easier for you to explain your business and ideas and connect with your audience.
Find an animated explainer video team in Dublin
Are you ready to get started with your animated explainer video? If you need an animated explainer in Toronto, Animation Explainers is here to help! Schedule an appointment with us today through Skype or Calendly.
From 2D to 3D videos, whiteboard animation, we have a broad range of animated explainer videos to help you reach your target goals and objectives. We also create custom videos based on a few requirements and conditions.
Check out our sample works to help you find inspiration on your own explainer video. Feel free to reach out to us at any time.
We are excited to help you bring your ideas to the world and take part in the growth and success of your business.
